FOR the 10th consecutive year, the Edward B. Beharry & Company Limited will be supporting the National Schools Basketball Festival (NSBF).However, this time around Youth Basketball Guyana (YBG), the organisers of the country’s largest schools basketball tournament, scored a $1.5M sponsorship from the company.Chris Bowman, one of the Directors at YBG, referred to Beharry as one of its most consistent sponsors, adding that much of the 13-year-old tournament’s success is credited to the entity’s continued support in the development of basketball in Guyana, specifically in the schools.“We’ve always been grateful for the spirit of partnership. Often, you have sponsors come on board but when Beharry is on board, they do it from the heart. We want to express our sincere thanks to the company for their support over the last ten years. They’ve enabled basketball to be played in Guyana at the youth level and that has impacted all of basketball,” Bowman said.Bowman, emphasising Beharry’s contribution, opined that in Guyana, athletes and associations, because of the lack of support, have been reduced to ‘beggars’, “so when we have companies, like Edward B. Beharry, who are committed, I think it should be very much highlighted”.Rayad Boyce, another Director at YBG, in his call for other corporate entities to support their programme, noted that over the years, because of their mantra to truly have a nationwide tournament, teams from as far as Kwakwani have been included in all the age groups.According to Reena Williams, Beharry’s Brand Manager for Chico, the company’s established relationship with YBG allows them to demonstrate their corporate/social responsibility to the general public, adding, “We believe in our youths and we believe in sports. We are very privileged to being here for 10 years and we look forward to many more.”The 2018 National Schools Basketball Festival will be launched on March 11.